The Client

June & Harvest is a slow fashion brand creating ethically made wardrobe staples for women who value intentional living and quiet confidence. Founded by Lena, the brand had a strong mission but struggled to communicate it clearly across platforms.

The Challenge

Lena came to me knowing her visuals were beautiful — but her messaging didn’t feel rooted. She was attracting followers, but not customers. Her story felt scattered, and she couldn’t find the right words to express what made her brand different.

The Process

We began with a full brand audit, followed by deep-dive strategy sessions to get clear on Lena’s vision, values, audience, and positioning. Together, we developed a distinct brand voice — warm, confident, and grounded — and created core messaging pillars that could support her product descriptions, content, and collaborations moving forward.

The Transformation

By the end of our work together, Lena had a complete brand strategy playbook she could reference and hand off to collaborators. Her homepage copy was rewritten to speak directly to her ideal customer. Her Instagram captions began to reflect more of her brand’s soul. And most importantly — she started selling with confidence, not confusion.